Web Design

What Makes a Great Business Website?

Web design is the process of planning, conceptualizing, and arranging content online. Today, designing a website goes beyond aesthetics to include the website’s overall functionality.

Web design also includes web apps, mobile apps, and user interface design.

Effective Web Design

According to this Wikipedia page, web design is: the technique of designing web pages to be visually appealing, to have a clear and efficient interface, and to be written in a language that can be read by computer users.

Web design is how we use the Internet. Sites are now viewed by more people than television, newspapers, and magazines. But don’t worry.

You’re not going to miss out on watching shows like Iron Fist on Netflix. You can view content in ways you’ve never seen before. Before you click that “Create New Web Site” button, you need to know the difference between web design and web development.

What makes a great business website
What Makes a Great Business Website?

A brief history of web design

What Makes a Great Business Website is different today from when website was first invented. Web design has existed since the 1990s, but it was not until 1996 that it became popular for business websites.

The main advantage of web design is that it gives a professional look to your website and it’s useful for search engines. Web design became popular in 1995 when Apple released the Mac and Microsoft released the Internet Explorer.

The first website was designed for Internet Explorer on the MSN homepage in May 1996. Web design has been around for so long that today we have many techniques and strategies to choose from. For example, are you a Mac user? 

Before you get  your website, you should first consider what is the purpose of your website. Do you plan to sell items or do you plan to have a blog style website with just articles.

Web design essentials

What Makes a Great Business Website?

Good Web design, perhaps even more than other type of design, is about information. One of the biggest tools in your arsenal to do this is precedence. When navigating a good design, the user should be led around the screen by the designer. I call this precedence, and it’s about how much visual weight different parts of your design have.

A simple example of precedence is that in most sites, the first thing you see is the logo. This is often because it’s large and set at what has been shown in studies to be the first place people look (the top left). his is a good thing since you probably want a user to immediately know what site they are viewing.

But precedence should go much further. You should direct the user’s eyes through a sequence of steps. For example, you might want your user to go from logo/brand to a primary positioning statement, next to a punchy image (to give the site personality), then to the main body text, with navigation and a sidebar taking a secondary position in the sequence.

What your user should be looking at is up to you, the Web designer, to figure out.

To achieve precedence you have many tools at your disposal:

  • Position — Where something is on a page clearly influences in what order the user sees it.
  • Color — Using bold and subtle colors is a simple way to tell your user where to look.
  • Contrast — Being different makes things stand out, while being the same makes them secondary.
  • Size — Big takes precedence over little (unless everything is big, in which case little might stand out thanks to Contrast)
  • Design Elements — if there is a gigantic arrow pointing at something, guess where the user will look? Need more essentials for a great website click here.

Design with a purpose

an An effective website should be user-friendly, and incorporate a variety of helpful features for your target audience to experience. According to our interactive data, the majority of website visitors (59%) go through it only once, and visitors tend to stay on the site for approximately 3 minutes on average.

This is usually determined by the number of visitors in an hour or the time spent on an article page. So, how do you develop a web site that will draw the most visitors possible? You need to put a lot of thought into it, and it’s something that should not be done blindly.

I hope we have answered What Makes a Great Business Website. Web design is a creative and strategic tool for any business. It has become a common responsibility for every business to update their web presence. If you are not experienced at designing a website and do not care to invest the time to learn we suggest you consult a profession to provide guidance.


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Web design is the process of planning, conceptualizing, and arranging content online. Today, designing a website goes beyond aesthetics to include the website’s overall functionality.

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We’re here to help and answer any question you might have. We’re a group of dedicated, passionate local web design experts building powerful websites to help your business succeed.