Do you want to know the secret recipe of success for your business? Add video marketing to your marketing strategy! According to the State of Video Marketing Survey 2021, the number of firms using videos as a marketing tool has increased by 41% since 2016. Moreover, 93% of marketers who use video say it’s an integral part of their marketing strategy. So, what kind of videos should you create for your website? The most common types are explainer videos (73%) followed by social media videos (67%).
Why are videos widely used as a form of marketing? In this blog, we will tell you the benefits of adding videos to your website. If you’re convinced, you can go ahead and contact us. We, at Maxqsoft, create high-quality and affordable animated explainer videos.
Here are 10 benefits of adding videos to your website:
- Story Telling
Every business has a unique story. You should know what your company stands for and what you want to achieve through your business. Videos are an ideal way to communicate all this. They show the public what your business has to offer and how you can cater to their needs. In short, videos can quickly deliver your message to the people that view them. Just make sure the content in the videos is relevant to your target audience.
- Provides Quick Information
If you want your audience to know more about your products and services, you can create an animated video to explain them. It will provide a great deal of information in a short amount of time. There’s no other way to do this unless your audience has a super-fast reading speed and can go through a large amount of text on your website. Furthermore, videos help people get to know your brand better and develop trust in them.
- Brand Personality
There’s no better way to accurately present your company’s culture and your brand’s personality than to create a customized video of your team in action. You can represent your brand as fun, entertaining, serious, sophisticated, or anything else you desire. Your videos can also showcase your brand’s tone and voice. Having a solid brand personality can increase the credibility of your brand. Read more about how to use video marketing to boost your brand credibility.
- Higher Engagement
We’ve heard over and over that visual content is the key to great engagement. And video is at the epitome of visual content. So, when you’re considering what type of content you should post on your website, go for videos. Audiences are about ten times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Hence, if you post high-value relevant content in the form of videos, you can keep your audience engaged.
- Cater to Limited Attention Span
Human beings have a minimal attention span. This means that people will prefer to gather more information in less time. A video that is between 1 and 2 minutes increases customer engagement. Longer videos lead to a substantial drop in viewership. Read more about the optimal duration for an animated explainer video here. Maxqsoft creates videos for your website by keeping the limited attention span of human beings in mind.
- Stronger Emotional Connections
One of the most powerful tools to make an emotional connection online is video marketing. Videos have many attributes that are above and beyond ordinary written text and images. These attributes include tone of voice, facial expressions, and music, to name a few. You don’t need to watch a product video and feel the need to run out and buy the product instantly. Instead, videos develop an emotional connection with the brand subtly in your subconscious.
- Fast and Convenient
Let’s be straight. People have very little time in their lives and usually have fully packed schedules, especially those at top posts in their companies and making essential business decisions. The target audience for all B2B companies is these decision-makers. Video marketing is a fast and convenient tool to encourage people who don’t have time otherwise to buy your product or schedule an appointment with you.
- Better SEO
Search engines like Google are always looking for fresh content. Each time you post new content on your website, your search engine rankings increase. Moreover, websites that have videos embedded in them have an increased chance of appearing on the front page of Google search results. You can even further improve your search engine rankings by using targeted keywords in the video title, tags, and description.
- Lead Conversion Rates
The primary goal of creating a website is to generate more leads for your business and convert those leads into paying customers. As we mentioned earlier, videos help to boost SEO ranking. This, in turn, helps to bring additional traffic to your website. More traffic means more leads and eventually more customers for your business. Posting a video to your homepage is ideal for convincing someone to stay on your website a little longer.
- Higher Reach
An improved search engine ranking means improved visibility, and more people can see your website. Engaging videos also spread far and wide through social media. If a person enjoys a particular animated video on your website, there are good chances they will share the link with a few friends on social media. All this helps your business reach a broader target audience and will lead to more sales and profits.
At Maxqsoft, we create high-quality and affordable animated explainer videos for our clients. We provide the best quality 3D, 2D, and doodle animation videos at highly competitive prices. So, what are you waiting for? Contact us now and reap the benefits of video marketing. Your needs are our top priority. So, let us be the change your business needs.