We have identified things to check before launching a website. Designing, developing, and launching are all crucial steps in the website creation process, and they sure aren’t simple. Or else everyone would be a web designer or developer, right? If you’re reading this blog, the chances are that you’re already at least halfway done creating a website. However, if you still haven’t started, you can still read this blog till the end, as you’ll find a lot of useful tips.
We will talk about 11 things you must check before launching a website. But first, let’s look at why is a website necessary for your business.
11 things you must check before launching a website.
- Proofreading
- Factual and Relevant Content
- Purpose
- Contact and Location
- Functionality Test
- Speed Test
- Mobile Friendliness
- Browser Compatibility
- Security
- SEO Plugin and Google Analytics
- USPs, Advertising, and Marketing
Why Do You Need a Website For Your Business?
Websites provide countless benefits to businesses. It doesn’t matter even if you have the smallest of businesses. Having your very own website goes a long way in business growth and development.
This is because customers have easier access to your products or services. They’re no longer limited by time or geographic location, and they can buy your products at any time and from anywhere.
The majority of the small business owners who have a website for their business have annual sales ranging from $1 million and $2.5 million. Also, these small businesses report an average growth rate of 15-20%. Having a website will surely increase your customer base and lead to an increase in sales and profits. A simple website redesign can lead to a 34% increase in revenue.
Finally, websites make it possible to reach a wider target audience because of the sheer number of internet users. According to ESPRESSO Digital, 37% use the Internet to find a store at least once a month, and 50% of consumers who conduct local searches on their smartphone go to a store within 24 hours. Nearly 20% of these people make a purchase within a day, which are huge numbers.
11 Things to check before launching your website
Making a mistake while launching a website is really common. But a simple error can cost you a lot of money. Here are a few things you must consider before launching your website to make the whole process smooth:
- Proofreading
Always take out a few minutes to proofread all of the content that is to be posted on your website before launching it. Also, make sure the formatting (fonts, colors, and spacing) throughout the website’s content is consistent. Even a small typo or inconsistency can harm your brand’s credibility.
2. Factual and Relevant Content
Nothing can put off a potential customer more than reading factually incorrect content on a website. Make sure you check and recheck all of your statistics and facts. Furthermore, ensure that everything you have on your website is relevant to your target audience.
3. Purpose
Here is another things to Check Before Launching a Website. You should have a clear purpose in mind before developing a website, and this purpose should be evident from the CTA’s you use on the website. Make sure it is clear what you want your customers to do after visiting a specific page.
4. Contact and Location
You must have a contact number or email address on your website. Moreover, if you have a physical store or office, ensure that you write its address on the website. You will not want to lose customers just because they don’t know how to contact you or where to reach you.
5. Functionality Test
Check if all of the buttons on the website do what they’re intended to do. Does a “pay now” button lead to a payment page? Does the home button lead to the home screen? Check each and every little functionality of your website before launching it.
6. Speed Test
Ensure that your website pages and images are quick to respond. Read more about image optimization here. According to Google, 53% of mobile users abandon sites that take over 3 seconds to load. Even a one-second increase in the loading time can make a huge difference.
7. Mobile Friendliness
Here is another things to Check Before Launching a Website. Websites made for desktops will work fine. However, you need to test how the mobile version of your site works. There is a substantial increase in the number of smartphone users today, so you will not want to lose any customers just because your site doesn’t work properly on a mobile device.
8. Browser Compatibility
Not all websites are compatible with all web browsers. So, when the development stage is done, you must check if your website is compatible with all the major browsers (Chrome, Firefox, and Safari, at least). There are various tools available online to help you check this compatibility.
9. Security
In today’s age, you really need to worry about the security of your website. The number of hacked websites per year is rapidly increasing. It’s worth checking your website’s security before launching it because the consequences of an attack won’t be good for your business. Click here to learn more about website security.
10. SEO Plugin and Google Analytics
Make sure your website is optimized for SEO. You can do this by including a title and meta description for each page and installing a plugin for SEO. Also, try to make a keyword map beforehand, so you know which words to target.
Moreover, before your website goes live, set up Google Analytics for tracking all the activities. This way, you’ll be able to analyze data and gather insights as soon as your website is launched.
11. USPs, Advertising, and Marketing
Your marketing team needs to come up with some Unique Selling Propositions (USPs) and a comprehensive plan on how to market your website. If they haven’t done so yet, make sure it is complete before the website is launched. Think about which social media platforms would be best for running advertisements about your website.
To Sum it Up
Once you’ve completed all the steps listed in this blog, it’s time to launch your website! If you still haven’t started developing a website for your business, contact us today. At Maxqsoft, we specialize in web design and video marketing. So, what are you waiting for?