Things You Should Do Before Hiring a Web Designer
First of all, congratulations in advance! You must be wondering, “What? Why?”. Well, it’s good news that you’ve thought about creating a new website for your business or revamping your existing one. Now that you’ve decided to contact firms that can do web designing for you, this blog will provide a little heads up on what you should do beforehand. But first, let’s understand why we called this “good news”!
Why is Creating a Website for Your Business a Good News?
There are numerous advantages of having a website for your business, but we’re going to mention the top three. Firstly, a website will give your business a 24/7 online presence and freedom from all geographic and physical limitations. It can be a massive boost for your business. Small business owners who use a website as a marketing tool have reported an average growth rate of 15-20%. Secondly, an online presence will surely increase your customer base and eventually lead to an increase in sales and profits. According to marketingsherpa.com, a website redesign can lead to a 34% increase in revenue. Lastly, you can reach a wider target audience through a website because of the sheer number of internet users!
Before Hiring a Web Designer
Things You Should Do Before Hiring a Web Designer
Now that you know why creating a website for your business is crucial for growth, let’s look at the 9 things you need to do before hiring a designer:
- Work on Your Branding
You may already have a color palette and logo for your brand. But if you don’t already have those things, it is crucial to come up with them before you go anywhere near website design. You need to be clear on the logo and brand colors you want to use because it is the minimum information that any web designer will want from you before taking on your project.
- Choose a Platform
When it comes to choosing a platform for hosting your website, there are numerous options to choose from, and you might become overwhelmed. It’s always a good idea to make a list of the available options and their pros and cons. This way, you can easily compare among them and choose the right one for your website. Some typical options include WordPress, Wix, Webflow, Weebly, Shopify, and Squarespace. Read more about this here.
- Come up With a Goal
You must have a goal in mind before you design your website because everything you put up will revolve around that goal. Think about what you want someone to do when they visit your website. Do you want them to purchase a product? Or do you want them to fill a contact form to provide more information about their needs? Other options include making them sign up for a product demo or convincing them to visit a physical location.
- Map Out the Structure of Your Website
Map out the navigation structure of your site so that you can let the designer know where do you want each page to be. Typical pages on a website include Home, About Us, Contact Us, FAQs, and Products/Solutions/Services. You also need to be clear on what you want to achieve with each page. Other features that can be worthwhile to include in your site are shopping carts, blogs, privacy policy, social media links, and customer testimonials.
- Set Aside a Budget and Time Frame
It is quite obvious that you need to allocate a budget before you hire a web designer. There is considerable variation in the amount different designers will charge you for almost the same product. The charges depend on whether you hire a freelancer or a professional company. We recommend the latter because then you can avail more services such as SEO and marketing of your website after it is developed. You must also be clear on the time frame that you’re expecting for the completion of the design.
- Write Your Content
You might think that you can get the website designed with dummy content and simultaneously work on content to save time. However, this approach is not suitable because designers sometimes need to allocate space for text accordingly. So, it’s a better idea to work on the content for each page before you hire a web designer. Also, you must ensure that all the content you develop is free from grammatical errors, as this can give a poor impression of your brand.
- Work on Getting Photos, Videos, and Infographics
Try to obtain photos, videos, infographics that will go on your website before hiring a designer. This way, when the designer is working on your website, they’ll know exactly what content needs to be placed. Everything you post on your website needs to be catchy so that you can convert the traffic on your website into paying customers. Check out this link for getting great explainer videos and other forms of videos for marketing on your website.
- Come Up With a Marketing Plan
Before you start website design and development, try to come up with ways you will market your website once it is completed. Map out a comprehensive digital marketing plan for your business that includes Search Engine Optimization (SEO) and Social Media Marketing. Think of ways in which you can increase traffic on the website you’re investing so much time and money in.
- Look For the Best Company
One of the most crucial decisions you need to make while making a website is to choose a company for its design and development. Well, that’s what Maxqsoft is here for! We are here to end your search today. We genuinely believe in providing quality products at an affordable price. After that, we won’t hang you out to dry. We’ll work with you to market your website for free!
To Sum it Up
Once you’ve completed all the steps listed in this blog, it’s time to take action! Visit our website and get the best website designed for your business today. At Maxqsoft, we specialize in web design and video marketing. So, what are you waiting for? Contact us today and get the job done!